Tips To Boost The Performance Of Your Website
Your Website Performance forms the crux of your online presence. A highly optimised and well-performing website results in increased views, customer engagements, SEO, digital marketing strategies, the list is endless!
Website performance is an integral part, having a direct effect on your digital marketing strategies.
Website responsiveness is as important as your digital marketing strategies.
You can implement the best digital marketing campaigns for your business/brands, but all fail if you have a non-responsive website.
So, what is a responsive website?
And how to make a website more responsive?
This article will be throwing light on the above questions and also laying out Tips To Boost The Performance Of Your Website.
So, let’s get started!
In a constantly evolving and developing digital landscape of multi-connected devices, responsive web design continues to be an important website element.
What Is A Responsive Website?
Responsive Website Design refers to an approach of web designing that focuses completely on user-centric website experience.
The website design aims at providing the best user experience, aiming for websites to perform well on a variety of networks, devices, screen sizes, etc.
The responsiveness of a website refers to how dynamically the website changes its appearance depending on the device screen size, orientation, and other important elements.
How To Make A Responsive Website?
Follow the below-listed tips to boost the performance of your website:
- Reduce HTTP Requests
Around half of your website’s performance time is spent on downloading various elements of a web page such as images, stylesheets, scripts, etc. How are these elements downloaded?, by making an HTTP request for each of the elements. The more number of elements required for download, the more number of HTTP requests and the slower is your website’s performance. You must reduce your website’s HTTP requests for boosting your website’s performance. Before taking this step, it is important to know the number of HTTP requests made by your website. Google Chrome users can make use of the browser’s Developer tools for looking at the number of HTTP requests made.
- Run A Compressed Audit
Remember the smaller and comprehensive your files are, the faster they will load. Websites with several pages containing tons of images and other content can often lower the performance of your website. Running a compressed audit helps to boost your website performance in several ways. You understand whether or not your websites are bulky leading to a slower loading time, you will see an analysis of how much you can potentially reduce the page’s size, relating to size and percentage, and various other factors affecting the load time of your webpage. File compression is one of the fastest and convenient ways of speeding up your website’s performance. File compression with GZip is one of the standard ways of enabling file compression. CSS and HTML files usually have repeated codes and whitespaces, so this practice works perfectly with such files. Websites running on WordPress can use WP rocket and WP3 total cache plugins for enabling GZip. Static HTML files must enable GZip in their .htaccess files.
- Browser Caching
Cache’s can be seen as temporary storage features for websites. Whenever a user visits a website, the elements of the visited page are stored on your hard drive, in the form of a cache. It means that the next time you visit the same site, your browser will load the web page without sending HTTP requests to the server. Enabling your cache depends upon your website type, whether it is a static HTML or a WordPress website. Enabling cache for your websites boosts your website considerably, as users visiting your website again will experience a faster-loaded website, thereby optimising user experience.
- Decrease Image Sizing
Large images slow down your website speed, whereas compact reduced image sizes fasten your website speed, thereby boosting its performance. Including compressed high-resolution products, images help increase your website speed. Using various image tools for selecting an appropriate image's size, further provides an impetus for reducing image sizes. If your website has lots of images, ensure that they all are JPEGs, reducing loading time significantly without diminishing their appearance. PNG image formatting, on the other hand, uses lossless compression. Images saved in PNG format do not lose any data, and the file size is larger than jpeg. PNG image formats are best for Logos, screenshots, line art, and graphics. Use GIFs for small and simple graphics. After ensuring correct image size and formats, make sure to use the correct implementation code for them as well.
- Ensure To Use A CDN
Hosting your website’s media files over a content delivery network (CDN) can do wonders for the performance of your website. Hosting media files over a CDN can save around 60% of bandwidth, reducing the number of server requests your website makes by half! A CDN is a geographically distributed network of several proxy servers and their data center. The aim of using a CDN is to offer high performance and availability by distributing server service in a relative spatial manner to users. Simply put, CDN works via hosting your website files across a large network of servers throughout the world. For example, If your website is in the US, and a user from India is visiting it, they will download files from a server near them.
Why is it useful?
When you use a CDN server, the server bandwidth is spread across several large server networks, reducing the load on a single server, while at the same time protecting your sites from DOS attacks or traffic spikes.
- Swap PHP with Static HTML, wherever possible
Although PHP is extremely beneficial for making websites efficient and reducing the requirement of entering similar information infinite times, extracting information from PHP uses up server resources. It should be swapped with static HTML wherever it does not save any time.
- Switch Off Pingbacks And Trackbacks In WordPress
Pingbacks and Trackbacks are unnecessary elements of WordPress and are often enabled by default. Switching the off reduces database clogging and the number of requests made.
- Switch Of All The Unwanted Plugins
WordPress contains several plugins that are the biggest reasons for slowing down websites. Delete all unnecessary plugins, for boosting your website performance and providing a high-quality website experience to your users.
- Place CSS At The Top And JSS At The Bottom
Placing CSS at the top of your page is considered a best practice as browsers will not extend to your page before going through the CSS file. Placing JSS at the bottom stops browsers from parsing after the tag before it gets loaded and completed.
- Ensure To Fix All Broken Links
Broken links hamper not only your bandwidth but are also one of the reasons for users leaving your website. You can make use of free tools such as Aherfs, Google Webmaster’s Tool, etc for identifying the broken links on your website. Some broken links run deeper than others and are difficult to identify even by crawlers. It is a good practice to use one of the above-mentioned tools for identifying your website’s broken links, leading to a boosted website performance.
- Allow Keep-Alive
HTTP Keep-Alive is the message that’s communicated between the client machine and web server asking for file download permission. When you enable Keep-Alive on your website, it allows the client machine to download multiple files by asking repeated permission, saving tons of bandwidth.
- Make Use Of CSS Sprites
A Sprite is a big image containing all your website images. Using CSS can hide almost everything in the image except for a section that is between a set of coordinates. The practice works faster as it is easier and faster to load one single big image, and then use CSS for showing the section you want, then loading a set of several small images, as the browser does not make many requests.
- Provide A Link To Your Stylesheets, rather than using @import
Avoid using @import as it uses up more resources than directly linking to your stylesheets despite providing the same result. @import also is not supported by old browsers. So avoid using it.
- State A Character set in HTTP headers
It is important to specify a character set in HTTP response headers for the browsers to not spend extra time figuring out the character set you are using. Do it by simply adding a UTF-8 character set tag into your website’s section.
Why Is Website Responsiveness Important?
- Optimised User Experience
- A Flexible & Cost-Effective Website
- SEO Gains
- Easy To Manage
Statistics state that a one-second delay in the page loading time leads to:
- 11% fewer page views
- 16% reduced customer satisfaction
- 7% Conversion loses.
Today, website performance is more important than ever due to the increased levels of internet usage across the Globe. The recent pandemic has led to an increased and extensive internet usage that is here to stay. The internet users of today are impatient and cannot tolerate a slow or low-level of website performance. With the rise of mobiles being the most preferred devices for internet usage, the pressure of having a highly fast, stable, and secure website has risen. It is therefore important, to fix your website and make it optimised, fast, and ready for the future.