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How Web Design Can Improve Your Website’s Quality

A Google search for steps to design websites will lay out infinite articles on how to design top-notch and high-quality websites. Strong web designing is the foundation of a strong website and leads to a positive effect on your website’s quality.

Your websites must have a:

  • Professional
  • Responsive

Web design:

What is a responsive web design?

A website displays a responsive web design when the website changes its dynamic appearances depending on screen size and, the orientation of the device used for viewing it. The layout of the website is fluid and flexible.

What is professional web design?

A Website depicts a professional web design when it is multi-dimensional. It is sophisticated, detailed, and showcases your business and the products and services offered by you in a catchy yet professional manner. A website depicts a professional web design when the web design mirrors your business.

Why Should I Improve My Web Design?

The answer is simple: For an optimized user-oriented approach. The digital world and technology evolve constantly, making it difficult to maintain a website’s user-friendliness. The Web audience is extremely demanding, what is in vogue today might be boring and stale tomorrow for the web audience. Research states that 9/10 users tend to leave websites if they are not user friendly, responsive, and quick to load.

Let’s have a look at how web design can improve your website’s quality:

  • Smooth & Simple Navigation:

The navigation forms an important element of web design. It is how users look around your website. Web designers have to ensure designing a website that is simple to navigate. Users need to be guided intuitively. A powerful web-design provides easy navigation, attracting users to explore all aspects of your website, and providing a high-quality website.

  • Optimized User-Friendliness Increasing Engagement Rate

You design a website for online users to come and interact with your business digitally. It is therefore imperative for you to have a user-friendly web design. A user-friendly web design means a high-quality website where user engagement rates skyrocket.

  • Web Design Impacts Your On-Page SEO Plans:

On-page SEO involves optimizing your website pages for increasing your website’s SEO rankings. Several Web Design practices influence your content publishing practice on your website, in turn affecting the way search engine spiders crawl and index your websites. If you do not have a strong web design, it can mess up your on-page SEO plans. Further, certain web design elements can have a direct impact on your SEO plans. Web designing can be tricky, and it is always advisable to hire a web design company for your web designing needs. We at GBIM Technologies help improve your website’s quality by offering top-notch web design services.

  • Builds Audience Trust:

When your audience sees that your website is user-responsive and interactive, they spend more time on it, building trust for your website. Strongly developed websites with high-quality web designs, ensure your audiences that you take your business seriously. They indirectly co-relate it to the products/services you sell and consider investing in them as they too would be of the highest quality, just like your website. A poorly designed website tells your audience that your website is a low-quality one, that reflects on your products/services.

  • Responsiveness:

Your website design must be compatible with all devices. It must be flexible and fluid, depicting the same response when viewed on a mobile phone or desktops. Responsiveness is one of the most important guidelines modern websites must comply with. Web design helps make websites responsive, improving their quality, and attracting more online users. Today mobile traffic percentage has increased by 43%, forcing websites to give more importance to mobiles over desktops.

5 Important Elements Of High-Quality Website Designs:

Take a look at the key web design elements that create high-quality websites:

  • Strong Navigation

Your website users want to access your site quickly and conveniently, for that they require simple and non-struggling navigation. Ensure that your navigation bar directs them to the information they need without any hassles. Website visitors have a short attention span, design your website navigation in a structured manner that quickly directs them to the webpages of their choice.

  • Visual-Appeal

Nobody wants to interact with a plain and boring website filled only with texts! When online users visit your website, they want to be charmed by your products/services they want to feel happy. Statistics say that customers interact 10 times better with videos than texts. Avoid going overboard with videos and pictures as it can give a cluttered website feel to your online audience. Your web design must find a perfect balance between videos, pictures, and texts.

  • Creative & Catchy Copy

Online users visit your websites to gain more information about your products and services. You must create product/service copies that are creative, catchy, easy to read yet well explained. You do not want to bore your online audience with extra information. Keep it simple, elegant, and read-worthy. Remember content is as important as your website design, affecting the quality of your website.

  • Distinct CTA Buttons

Your web design must integrate distinct and direct CTA’s informing your audiences about the exact expected action. A well-structured and placed CTA will surely entice your audience to take the required action. Design CTA’s that fit in your web design but are fancy enough to attract your audiences.

  • Page Speed

Page speed plays an equally important role in creating high-quality websites. Your website must load within less than five seconds. Anything more than that will cost you lots of potential customers. 

Web Design Tips That Will Help Boost Your Conversions

These five web design tips will surely optimize your conversion rate!

  • Include Your Social Handles On Your Website

Including your social media handles on your website can open up a new audience universe for you. Social Media has a positive and high impact on businesses. Your online audience can tell social media users how fantastic your products/services are, resulting in increased website traffic from social networks and brand visibility. Add social share buttons and follow links to your website.

  • Make Your Websites Mobile-Friendly

You can gauge the importance of mobile-friendliness by the number of times it has been mentioned in the blog! Statistics state that 3% of online shoppers will likely go to a competitor’s website if they experience a negative user experience. Ensure that your website-designs display mobile-friendliness.

  • Add Media Features

Images and videos continue to dominate online audience interests. Online users prefer viewing over reading, make sure your products/services have a visual-appeal that attracts users for performing a purchase. Invest in original high-quality products/services images.

  • Colour & Hierarchy Optimisation

Let your website design have colourful palettes, and use distinct colours for significant features such as CTA’s. Your online audience must feel relaxed and happy when viewing your website, forcing them to make purchases. Ensure to practice A/B split tests when picking new colours and tones, for making sure that your website designs might be over colourful. Try and optimize website hierarchy by improving your website’s font sizes, shades, colour, spaces. Let your web design play with white spaces and flows, attracting your website audience’s attention.  

  • Use Animation

The animation must not dominate your website designs but be a part of them. Users love interacting with animated websites, especially when an animation is used to displaying your products. Be careful when using animation as it can hamper your website loading speed, confusing. Use animation for a few significant areas of your websites, not your entire website.

Hopefully, you have understood how important web designing is and how it can improve your website’s quality.

These few tips will help you manage your websites better:

  • Periodic UX design audits
  • Regular Website design reviews
  • Continuous website design tests.

We at GBIM Technologies are ready to advise and provide you with the resources needed for website design development and improvement.

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